Artist Spotlight: Sabrina Bias, the Hair Witch Casting Color Spells in Chicago

Some colorists pick a lane and stay in it forever. They are the balayage person or the vivids person and they never cross the street. Sabrina Bias, better known across the industry as Sabrina the Hair Witch, refuses to choose. Out of her Chicago studio she runs soft lived in brunettes and blondes for one client and then turns around and drops a full fantasy color on the next, and she does both at a level that got her named to a 30 Under 30 colorist list. That range is exactly why she is worth watching.

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Two Skill Sets Most Colorists Keep Separate

Here is what makes Sabrina stand out. The technical demands of a seamless lived in balayage and the technical demands of a saturated fantasy color are almost opposite jobs. One is about restraint, soft transitions, and hiding your hand so the grow out stays effortless. The other is about lift, saturation, clean sectioning, and total control so the color reads bold instead of muddy. Most stylists build one of those muscles and let the other stay weak. Sabrina built both, and she moves between them without the quality dropping off on either side.

That is not an accident of talent. That is reps. To keep a fantasy color clean you have to understand lift, underlying pigment, and how far you can push a strand before it gives out. To keep a lived in blonde soft you have to understand placement, tension, and how light hits a grown out line. Sabrina clearly studies both, and you can see it in how consistent her work stays across two completely different styles.

The Brand Is Doing Real Work

Plenty of stylists have a cute handle. Fewer have a brand that actually communicates what they do. Sabrina the Hair Witch is a real one. It tells you instantly that this is someone who treats color like craft with a little bit of mischief attached, and it gives her permission to go bold without it feeling off brand. When your identity supports both the polished expensive brunette and the electric fantasy melt, you have built something smart.

This matters for every stylist reading this, not just the vivid artists. A brand that matches your actual work pulls in the clients you want and quietly filters out the ones you do not. Sabrina attracts people who want a colorist with an edge, which means the bold requests come to her already excited instead of nervous. That is the whole game. Your positioning should make your best work the easy sell.

Precision Is the Thread Through Everything

Look across her work and the common thread is not a single color story. It is precision. The blondes are placed with intent. The vivids are sectioned tight and applied clean. Even the makeup and finishing she shows off carry the same attention. That is the real lesson here for the rest of us. The technique underneath is what lets an artist jump between styles and still look like themselves. Precision is the identity, and the colors are just the outfits she puts on it.

For any colorist trying to expand their range, that is the order of operations. Do not chase the trendy color first. Build the fundamentals so airtight that you can point them at anything, a soft balayage or a green to blue melt, and get a clean result. Sabrina did the boring work on lift and placement and consultation, and now she gets to have all the fun on top of it.

Why She Belongs in the Spotlight

Sabrina Bias represents a version of this career a lot of stylists are quietly chasing. Independent, running her own studio on her own terms, booked by appointment with people who came specifically for her, and skilled enough to say yes to almost any request that walks in. The 30 Under 30 nod confirms the industry sees it too. She built a name that fits her work, sharpened two skill sets most people keep apart, and made the whole thing look intentional.

If you want to follow her work, find her at @sabrina.the.hair.witch and at sabrinathehairwitch.com. Watch how she toggles between quiet luxury color and loud fantasy color without ever losing the clean technique underneath. That control is the thing to steal. The colors are hers, but the discipline is available to any of us willing to put in the reps.