Beauty News
Paul Mitchell Launches Every Blonde Needs a Pro to Put Stylists Back at the Center of Blonding
Paul Mitchell's new Every Blonde Needs a Pro campaign spotlights the consultation and maintenance work that keeps blonde results livable between visits.
The Celebrity Colorist as Brand, Why 2026 Belongs to the Person Behind the Chair
Celebrity colorists are becoming full blown beauty brands in 2026 with product lines and media reach, and that shift has real lessons for working stylists.
e.l.f. Just Walked Into Haircare and Pros Should Pay Attention
e.l.f. Beauty launched e.l.f. Hair with six products under ten dollars. Here is what the mass market move means for stylists behind the chair.
Wearable Vivids Are Back and Bold Color Owns Summer 2026
Neon and bold vivids are making a real comeback for summer 2026, but this time they are wearable, low maintenance, and built for everyday clients.
Innersense Drops Inner Reflection Sculpting Pomade, a Clean Setter Built With Stylists
Innersense Organic Beauty launched its Inner Reflection Sculpting Pomade, a clean strong hold styler made without synthetic polymers, plasticizers, or film formers.
Smart Styling Tools Just Got Real, What CES 2026 Means for Your Blow Dry
AI dryers and infrared smart tools debuted at CES 2026, from L'Oreal AirLight Pro to the Dreame Pilot 20, and they could reshape how stylists blow dry.
K18 TripleBright Goes After the Real Reason Blonde Turns Brassy
K18 launched TripleBright, a purple shampoo that targets oxidation and hard water buildup instead of just masking brass. Here is what stylists need to know.
Davines Is Betting on Salons While Everyone Else Chases Retail
As pro haircare floods Amazon and big box shelves, Davines is doubling down on the salon channel and posting growth while the market shrinks.
NAHA 2026 Recap, Tapestry of Beauty Crowns a New Class of Winners
A rundown of the 37th annual North American Hairstyling Awards, the Tapestry of Beauty theme, repeat champions, and a brand new international category.
Sally Beauty Launches ColorFest, A Bet That Color Is Having a Cultural Moment
Sally Beauty rolls out ColorFest, a new campaign built around self expression through color, and it signals where retail thinks the category is heading.
Pulp Riot Reformulates Its Semi Permanent Color With Anti Overworking Tech
Pulp Riot rebuilt its Semi Permanent line with an anti overworking base, longer wear, and big conditioning gains aimed straight at vivid colorists.
BELLAMI Drops a Ready to Wear Halo and It Might Be Your Easiest Extension Sell Yet
BELLAMI's new ready to wear halo extension gives clients quick length and volume with a low commitment fit, and it doubles as a smart consultation tool.
