Beauty News
SEVEN Haircare Relaunches on Seven Seven With Fabric Named Collections and a Bigger Push Behind Salons
SEVEN Haircare rebranded on 7/7 with new textile inspired collection names, two new lines, and a beefed up pro program built to grow salon revenue.
Unite Hair Lands at Sephora and Stylists Should Be Paying Attention
Unite Hair just debuted on Sephora after going all in at Ulta, and the pro salon brand is up 55 percent this year. Here is what it means behind the chair.
Covet and Mane Just Built Color That Actually Works on Extensions
Covet and Mane completes its Pro Color System with Color Boost Drops, the first professional color built to behave on extension hair and natural hair alike.
A Robotics Startup Just Raised 7 Million Dollars To Speed Up Braiding in the Salon
HaloBraid raised 7 million dollars to build a braiding assistant for pro stylists, aiming to cut hours off long braid appointments. Here is what it means.
R+COLOR HYPERMATIC Drops Eight New Shades to Its 10 Minute Demi Line
R+COLOR expands its HYPERMATIC demi permanent line with eight new shades built for fragile hair and 10 minute processing at the bowl.
The Science of the Spritz: What Olaplex’s Mist Expansion Means for the Cosmetology Space
When Olaplex launched in 2014, it completely revolutionized the salon industry by pioneering bond-building technology. Instead of just coating damaged hair with heavy silicones or proteins, their patented active ingredient (bis-aminopropyl...
Paul Mitchell Launches Every Blonde Needs a Pro to Put Stylists Back at the Center of Blonding
Paul Mitchell's new Every Blonde Needs a Pro campaign spotlights the consultation and maintenance work that keeps blonde results livable between visits.
The Celebrity Colorist as Brand, Why 2026 Belongs to the Person Behind the Chair
Celebrity colorists are becoming full blown beauty brands in 2026 with product lines and media reach, and that shift has real lessons for working stylists.
e.l.f. Just Walked Into Haircare and Pros Should Pay Attention
e.l.f. Beauty launched e.l.f. Hair with six products under ten dollars. Here is what the mass market move means for stylists behind the chair.
Wearable Vivids Are Back and Bold Color Owns Summer 2026
Neon and bold vivids are making a real comeback for summer 2026, but this time they are wearable, low maintenance, and built for everyday clients.
Innersense Drops Inner Reflection Sculpting Pomade, a Clean Setter Built With Stylists
Innersense Organic Beauty launched its Inner Reflection Sculpting Pomade, a clean strong hold styler made without synthetic polymers, plasticizers, or film formers.
Smart Styling Tools Just Got Real, What CES 2026 Means for Your Blow Dry
AI dryers and infrared smart tools debuted at CES 2026, from L'Oreal AirLight Pro to the Dreame Pilot 20, and they could reshape how stylists blow dry.
