Beauty News
Wella Updates BlondorPlex With a Nine Level Lightener Built for Cleaner Blonding
Wella refreshed BlondorPlex with a new lightener promising up to nine levels of lift, built in bond support, and metal purification for less breakage.
End of an Era: Bumble and bumble Closes Its Iconic Midtown East Salon
Bumble and bumble will close its Midtown East salon on June 27 as the brand goes all in on SalonCentric distribution. Here is what it means for pros.
Redken Drops a Liquid Cream Alkaline Demi and Colorists Should Pay Attention
Redken introduces a new liquid cream alkaline demi color built for coverage with the care of a gloss, plus a fresh 2026 Shades EQ Lookbook for stylists.
O&M Launches Resistant Naturals: Clean Color Built for Stubborn Grey
O&M's new CØR.color.rn Resistant Naturals line targets the toughest grey and white hair with six permanent shades, no ammonia, PPD, or resorcinol.
PRAVANA Drops Forbidden Fruit Red Violets Into the HydraGloss Lineup
PRAVANA adds two berry inspired red violet shades to ChromaSilk HydraGloss, growing the demi line to 33 shades for rich plum and cherry cola tones.
Paul Mitchell Drops a Turnkey Tea Tree Head Spa Kit for Salons
John Paul Mitchell Systems just launched a Tea Tree Salon Head Spa Kit built to help salons add scalp services in three ready to run tiers.
BELLAMI Teams Up with Senada Ceka on a Bridal Kit Built for Working Stylists
BELLAMI and bridal educator Senada Ceka launch a pro bridal kit with styling and prep essentials, right as wedding season hits full swing.
Matrix Drops Super Sync Sparkling Blondes for the Champagne Blonde Wave
Matrix just launched eight new Super Sync Sparkling Blondes shades built for soft, creamy, multidimensional champagne blondes at the back bar.
Pureology Drops Smooth Gloss and Goes After Frizz With Silk Science
Pureology just launched Smooth Gloss, a three step frizz control system built on a silky amino acid blend and biotin. Here is what stylists should know.
Paul Mitchell Trims Its Lightener Lineup and Bets Big on Pre Bonded Blonding
Paul Mitchell streamlined six lighteners down to three and built bonding right into the formula, promising nine levels of lift with far less breakage.
ghd Drops the Speed Blowdryer and Cool Touch Tools Take Over 2026
ghd launches its Speed blowdryer with dual airflow and cooler scalp temps, part of a bigger 2026 shift toward tools that protect hair and skin while they style.
Biolage Launches Hydra Source Moisture Method Serum, A Facial Serum For Your Hair
Biolage just dropped its Hydra Source Moisture Method Serum, a lightweight treatment that hydrates hair and scalp the way a serum hydrates skin.
