Beauty News
e.l.f. Just Walked Into Haircare and Pros Should Pay Attention
e.l.f. Beauty launched e.l.f. Hair with six products under ten dollars. Here is what the mass market move means for stylists behind the chair.
Davines Is Betting on Salons While Everyone Else Chases Retail
As pro haircare floods Amazon and big box shelves, Davines is doubling down on the salon channel and posting growth while the market shrinks.
BELLAMI Drops a Ready to Wear Halo and It Might Be Your Easiest Extension Sell Yet
BELLAMI's new ready to wear halo extension gives clients quick length and volume with a low commitment fit, and it doubles as a smart consultation tool.
Pureology Drops Smooth Gloss and Goes After Frizz With Silk Science
Pureology just launched Smooth Gloss, a three step frizz control system built on a silky amino acid blend and biotin. Here is what stylists should know.
F.A.S.T. Haircare Is Going Mass, Here Is What That Means for Pros
F.A.S.T. Haircare is expanding into thousands of retail doors in 2026, and the move says a lot about where the hair growth category is heading.
