Your Summer Marketing Plan: How to Keep the Books Full When Clients Go on Vacation

Your Summer Marketing Plan: How to Keep the Books Full When Clients Go on Vacation

Summer slowdowns are predictable, which means they're beatable. Build a month by month salon marketing plan that turns vacation season into bookings.
New Guests Are Down 10 Percent. Here Is What the 2026 Numbers Are Telling You

New Guests Are Down 10 Percent. Here Is What the 2026 Numbers Are Telling You

Industry data shows new guest visits fell 10 percent and same store growth is stuck at 2 percent. What salon owners should change before year end.
The Money Hiding in Your Color Bowl: Backbar Cost Control in 2026

The Money Hiding in Your Color Bowl: Backbar Cost Control in 2026

Overmixing color and ignoring backbar cost quietly drains thousands a year. Here is how to track product cost per service and protect your salon profit.
June 15, 2026 — Matt Beck
The Profit Margin Number Every Salon Owner Should Know in 2026

The Profit Margin Number Every Salon Owner Should Know in 2026

Most salons run on an 8 to 15 percent margin, but the well built ones hit 20 percent or higher. Here is how they get there in 2026.
Built to Sell: What a Seven Figure Salon Exit Teaches the Rest of Us

Built to Sell: What a Seven Figure Salon Exit Teaches the Rest of Us

Amy Pal sold her six location Whip Salon for seven figures. The six pillars behind that exit are a checklist every owner should run today.
How Much Should Your Salon Actually Spend on Marketing

How Much Should Your Salon Actually Spend on Marketing

A clear breakdown of the salon marketing budget that works, why three to seven percent of revenue is the rule, and where that money should go in 2026.
June 09, 2026 — Matt Beck
The Owner as Coach, Why Leadership Beats Trends in 2026

The Owner as Coach, Why Leadership Beats Trends in 2026

The salons winning in 2026 are not chasing trends, they are led by owners who coach their teams, communicate clearly, and build real systems.
Stop Losing New Talent: The First Year Onboarding Roadmap Every Salon Needs

Stop Losing New Talent: The First Year Onboarding Roadmap Every Salon Needs

New stylists quit when there is no plan. Here is a first year onboarding roadmap that builds skill, confidence and a full book before they walk.
The Deposit Conversation That Saves Your Salon Thousands a Year

The Deposit Conversation That Saves Your Salon Thousands a Year

No shows quietly drain tens of thousands from the average salon every year. Here is how deposits and a clear cancellation policy stop the bleeding.
Running Lean Is What Separates Thriving Salons From Struggling Ones in 2026

Running Lean Is What Separates Thriving Salons From Struggling Ones in 2026

Salon profit in 2026 is built on operations, not foot traffic. Here is how leaner teams and smart systems are pulling ahead while others stay stuck.
The Win Back Text, the Highest ROI Move Most Salons Are Not Making

The Win Back Text, the Highest ROI Move Most Salons Are Not Making

A simple win back text campaign reactivates lapsed clients for almost nothing, and most salons still are not running one. Here is how to build it the right way.
Peak and Off Peak Pricing Is Coming for the Salon Chair

Peak and Off Peak Pricing Is Coming for the Salon Chair

Why more salons are charging a premium for Saturday mornings and rewarding slow Tuesdays, and how demand based pricing can level out your week and your income.
June 04, 2026 — Matt Beck