marketing
Oct 5, 2026
How to Respond to a Negative Review Without Torching Your Reputation
A calm, practical framework for handling negative salon reviews in 2026, protecting your reputation, and turning the way you respond into new bookings.
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Jun 24, 2026
Balancing Retention and New Client Acquisition, The 2026 Math Most Salons Get Wrong
Chasing new clients while loyal ones quietly leave is the fastest way to stall a salon, here is how to balance retention and acquisition in 2026.
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Jun 22, 2026
Build a Referral Program That Brings You the Right Clients, Not Just More of Them
A salon referral program done right is your cheapest marketing channel in 2026, but only if you build it to attract the clients you actually want.
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Jun 22, 2026
Your Google Reviews Are Doing the Selling Now
In 2026 clients vet your salon through reviews and AI search before they ever call, so your online reputation is now your most important salesperson.
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Jun 15, 2026
Your Summer Marketing Plan: How to Keep the Books Full When Clients Go on Vacation
Summer slowdowns are predictable, which means they're beatable. Build a month by month salon marketing plan that turns vacation season into bookings.
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Jun 9, 2026
How Much Should Your Salon Spend on Marketing
A clear breakdown of the salon marketing budget that works, why three to seven percent of revenue is the rule, and where that money should go in 2026.
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Jun 1, 2026
Client Lifetime Value, The One Number That Actually Runs Your Salon
Client lifetime value tells you what a client is really worth over years, and it changes how you spend on marketing, retention, and retail.
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May 21, 2026
Video Content Is the New Cost of Doing Business for Stylists in 2026
Static photos still matter for the portfolio but Reels and TikToks are how new clients actually find you in 2026. Here's the content strategy that works.
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