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Client Lifetime Value, The One Number That Actually Runs Your Salon

Client Lifetime Value, The One Number That Actually Runs Your Salon

Client lifetime value tells you what a client is really worth over years, and it changes how you spend on marketing, retention, and retail.
June 01, 2026 — Matt Beck
Tags: business client retention marketing pricing rebooking salon business
Video Content Is the New Cost of Doing Business for Stylists in 2026

Video Content Is the New Cost of Doing Business for Stylists in 2026

Static photos still matter for the portfolio but Reels and TikToks are how new clients actually find you in 2026. Here's the content strategy that works.
May 21, 2026 — Matt Beck
Tags: 2026 business client acquisition marketing social media video content