Build a Referral Program That Brings You the Right Clients, Not Just More of Them

Build a Referral Program That Brings You the Right Clients, Not Just More of Them

A salon referral program done right is your cheapest marketing channel in 2026, but only if you build it to attract the clients you actually want.
June 22, 2026 — Matt Beck
Your Google Reviews Are Doing the Selling Now

Your Google Reviews Are Doing the Selling Now

In 2026 clients vet your salon through reviews and AI search before they ever call, so your online reputation is now your most important salesperson.
Your Summer Marketing Plan: How to Keep the Books Full When Clients Go on Vacation

Your Summer Marketing Plan: How to Keep the Books Full When Clients Go on Vacation

Summer slowdowns are predictable, which means they're beatable. Build a month by month salon marketing plan that turns vacation season into bookings.
How Much Should Your Salon Spend on Marketing

How Much Should Your Salon Spend on Marketing

A clear breakdown of the salon marketing budget that works, why three to seven percent of revenue is the rule, and where that money should go in 2026.
June 09, 2026 — Matt Beck
Client Lifetime Value, The One Number That Actually Runs Your Salon

Client Lifetime Value, The One Number That Actually Runs Your Salon

Client lifetime value tells you what a client is really worth over years, and it changes how you spend on marketing, retention, and retail.
Video Content Is the New Cost of Doing Business for Stylists in 2026

Video Content Is the New Cost of Doing Business for Stylists in 2026

Static photos still matter for the portfolio but Reels and TikToks are how new clients actually find you in 2026. Here's the content strategy that works.