Redken Drops a Liquid Cream Alkaline Demi and Colorists Should Pay Attention

Redken Drops a Liquid Cream Alkaline Demi and Colorists Should Pay Attention

Redken introduces a new liquid cream alkaline demi color built for coverage with the care of a gloss, plus a fresh 2026 Shades EQ Lookbook for stylists.
June 15, 2026 — Matt Beck
Redken Drops Blonde IQ and Gives Colorists Three New Tools for Predictable Lift

Redken Drops Blonde IQ and Gives Colorists Three New Tools for Predictable Lift

Redken's Blonde IQ Spring 2026 launch brings three lighteners built for controlled lift, cleaner tone, and fewer surprises in the bowl. Here is what to know.