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Redken Drops a Liquid Cream Alkaline Demi and Colorists Should Pay Attention

Redken Drops a Liquid Cream Alkaline Demi and Colorists Should Pay Attention

Redken introduces a new liquid cream alkaline demi color built for coverage with the care of a gloss, plus a fresh 2026 Shades EQ Lookbook for stylists.
June 15, 2026 — Matt Beck
Tags: beauty news colorist demi permanent hair color redken shades eq
PRAVANA Drops Forbidden Fruit Red Violets Into the HydraGloss Lineup

PRAVANA Drops Forbidden Fruit Red Violets Into the HydraGloss Lineup

PRAVANA adds two berry inspired red violet shades to ChromaSilk HydraGloss, growing the demi line to 33 shades for rich plum and cherry cola tones.
June 15, 2026 — Matt Beck
Tags: beauty news demi permanent haircolor pravana product launch red hair
Matrix Drops Super Sync Sparkling Blondes for the Champagne Blonde Wave

Matrix Drops Super Sync Sparkling Blondes for the Champagne Blonde Wave

Matrix just launched eight new Super Sync Sparkling Blondes shades built for soft, creamy, multidimensional champagne blondes at the back bar.
June 04, 2026 — Matt Beck
Tags: beauty news blonde demi permanent hair color matrix toning

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