demi permanent
Jun 30, 2026
R+COLOR HYPERMATIC Drops Eight New Shades to Its 10 Minute Demi Line
R+COLOR expands its HYPERMATIC demi permanent line with eight new shades built for fragile hair and 10 minute processing at the bowl.
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Jun 15, 2026
Redken Drops a Liquid Cream Alkaline Demi and Colorists Should Pay Attention
Redken introduces a new liquid cream alkaline demi color built for coverage with the care of a gloss, plus a fresh 2026 Shades EQ Lookbook for stylists.
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Jun 15, 2026
PRAVANA Drops Forbidden Fruit Red Violets Into the HydraGloss Lineup
PRAVANA adds two berry inspired red violet shades to ChromaSilk HydraGloss, growing the demi line to 33 shades for rich plum and cherry cola tones.
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Jun 4, 2026
Matrix Drops Super Sync Sparkling Blondes for the Champagne Blonde Wave
Matrix just launched eight new Super Sync Sparkling Blondes shades built for soft, creamy, multidimensional champagne blondes at the back bar.
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