Redken Drops a Liquid Cream Alkaline Demi and Colorists Should Pay Attention

Redken Drops a Liquid Cream Alkaline Demi and Colorists Should Pay Attention

Redken introduces a new liquid cream alkaline demi color built for coverage with the care of a gloss, plus a fresh 2026 Shades EQ Lookbook for stylists.
June 15, 2026 — Matt Beck