blonding
Jun 29, 2026
Paul Mitchell Launches Every Blonde Needs a Pro to Put Stylists Back at the Center of Blonding
Paul Mitchell's new Every Blonde Needs a Pro campaign spotlights the consultation and maintenance work that keeps blonde results livable between visits.
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Jun 15, 2026
Wella Updates BlondorPlex With a Nine Level Lightener Built for Cleaner Blonding
Wella refreshed BlondorPlex with a new lightener promising up to nine levels of lift, built in bond support, and metal purification for less breakage.
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Jun 2, 2026
Paul Mitchell Trims Its Lightener Lineup and Bets Big on Pre Bonded Blonding
Paul Mitchell streamlined six lighteners down to three and built bonding right into the formula, promising nine levels of lift with far less breakage.
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