Beauty News
e.l.f. Just Walked Into Haircare and Pros Should Pay Attention
e.l.f. Beauty launched e.l.f. Hair with six products under ten dollars. Here is what the mass market move means for stylists behind the chair.
Innersense Drops Inner Reflection Sculpting Pomade, a Clean Setter Built With Stylists
Innersense Organic Beauty launched its Inner Reflection Sculpting Pomade, a clean strong hold styler made without synthetic polymers, plasticizers, or film formers.
K18 TripleBright Goes After the Real Reason Blonde Turns Brassy
K18 launched TripleBright, a purple shampoo that targets oxidation and hard water buildup instead of just masking brass. Here is what stylists need to know.
Pulp Riot Reformulates Its Semi Permanent Color With Anti Overworking Tech
Pulp Riot rebuilt its Semi Permanent line with an anti overworking base, longer wear, and big conditioning gains aimed straight at vivid colorists.
Wella Updates BlondorPlex With a Nine Level Lightener Built for Cleaner Blonding
Wella refreshed BlondorPlex with a new lightener promising up to nine levels of lift, built in bond support, and metal purification for less breakage.
O&M Launches Resistant Naturals: Clean Color Built for Stubborn Grey
O&M's new CØR.color.rn Resistant Naturals line targets the toughest grey and white hair with six permanent shades, no ammonia, PPD, or resorcinol.
PRAVANA Drops Forbidden Fruit Red Violets Into the HydraGloss Lineup
PRAVANA adds two berry inspired red violet shades to ChromaSilk HydraGloss, growing the demi line to 33 shades for rich plum and cherry cola tones.
Paul Mitchell Drops a Turnkey Tea Tree Head Spa Kit for Salons
John Paul Mitchell Systems just launched a Tea Tree Salon Head Spa Kit built to help salons add scalp services in three ready to run tiers.
BELLAMI Teams Up with Senada Ceka on a Bridal Kit Built for Working Stylists
BELLAMI and bridal educator Senada Ceka launch a pro bridal kit with styling and prep essentials, right as wedding season hits full swing.
Pureology Drops Smooth Gloss and Goes After Frizz With Silk Science
Pureology just launched Smooth Gloss, a three step frizz control system built on a silky amino acid blend and biotin. Here is what stylists should know.
Paul Mitchell Trims Its Lightener Lineup and Bets Big on Pre Bonded Blonding
Paul Mitchell streamlined six lighteners down to three and built bonding right into the formula, promising nine levels of lift with far less breakage.
Biolage Launches Hydra Source Moisture Method Serum, A Facial Serum For Your Hair
Biolage just dropped its Hydra Source Moisture Method Serum, a lightweight treatment that hydrates hair and scalp the way a serum hydrates skin.
