e.l.f. Just Walked Into Haircare and Pros Should Pay Attention

e.l.f. Just Walked Into Haircare and Pros Should Pay Attention

e.l.f. Beauty launched e.l.f. Hair with six products under ten dollars. Here is what the mass market move means for stylists behind the chair.
Biolage Launches Hydra Source Moisture Method Serum, A Facial Serum For Your Hair

Biolage Launches Hydra Source Moisture Method Serum, A Facial Serum For Your Hair

Biolage just dropped its Hydra Source Moisture Method Serum, a lightweight treatment that hydrates hair and scalp the way a serum hydrates skin.
June 01, 2026 — Matt Beck
F.A.S.T. Haircare Is Going Mass, Here Is What That Means for Pros

F.A.S.T. Haircare Is Going Mass, Here Is What That Means for Pros

F.A.S.T. Haircare is expanding into thousands of retail doors in 2026, and the move says a lot about where the hair growth category is heading.