Build a Referral Program That Brings You the Right Clients, Not Just More of Them

Build a Referral Program That Brings You the Right Clients, Not Just More of Them

A salon referral program done right is your cheapest marketing channel in 2026, but only if you build it to attract the clients you actually want.
June 22, 2026 — Matt Beck
Strategic Pricing: The Math Behind a Confident Price Increase

Strategic Pricing: The Math Behind a Confident Price Increase

How to raise your salon prices without losing clients. A math-based pricing approach for stylists and salon owners in 2026.
May 25, 2026 — Matt Beck
Video Content Is the New Cost of Doing Business for Stylists in 2026

Video Content Is the New Cost of Doing Business for Stylists in 2026

Static photos still matter for the portfolio but Reels and TikToks are how new clients actually find you in 2026. Here's the content strategy that works.