How Much Should Your Salon Spend on Marketing

How Much Should Your Salon Spend on Marketing

A clear breakdown of the salon marketing budget that works, why three to seven percent of revenue is the rule, and where that money should go in 2026.
June 09, 2026 — Matt Beck
Fewer Clients, Stronger Revenue, The Service Mix Math Nobody Teaches

Fewer Clients, Stronger Revenue, The Service Mix Math Nobody Teaches

How salons are growing revenue in 2026 even as service counts dip, by fixing their service mix instead of chasing more bodies in the chair.
May 29, 2026 — Matt Beck
Your Salon Survival Number, the One Figure Every Owner Has to Know

Your Salon Survival Number, the One Figure Every Owner Has to Know

The minimum monthly revenue your salon needs to stay alive is not a guess. Here is how to calculate it and why most owners are flying blind without it.
May 25, 2026 — Matt Beck