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Video Content Is the New Cost of Doing Business for Stylists in 2026

Video Content Is the New Cost of Doing Business for Stylists in 2026

Static photos still matter for the portfolio but Reels and TikToks are how new clients actually find you in 2026. Here's the content strategy that works.
May 21, 2026 — Matt Beck
Tags: 2026 business client acquisition marketing social media video content
are you a salon pro?

Unlike most sites in our industry, I'm truly here to do everything I can to help you elevate your career as a salon pro.

If there's ever anything I can do to help your career, answer questions or create a video teaching you something.

Just email me at matt@fseemail.com with the subject line: quick question and I'll get back to you in between cutting hair or filming new videos!

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