Frequency Of Visit (aka F.O.V) is what drives your business. The number of times your guests visit your salon can have the biggest effect on the success of your salon. Stay focused when every guest comes in and make sure you are getting them excited about future appointments so they have a reason to come back quicker. The industry average female guest visits the salon almost 6 times per year. Think about what it could do for you to have each guest visit 4 more times per year. Example: if your guest has an average ticket of $110 and they come in 6 times per year they are a $660 guest. If you get them to come in 10 times per year they will have better Hair and will be a $1100 Guest. Do that with as many guests as you can and you will be on track to becoming a more successful stylist.‪#‎FreeSalonEducation‬ ‪#‎themattbeckshow‬ ‪#‎numbersdontlie‬

October 22, 2015 — Matt Beck

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