Jake the Barber on Punctuality, Texture, and Business Longevity

In our latest Artist Spotlight, we spoke with Jake, the founder of Claim13, to discuss the practical habits that sustain a successful career in barbering. From technical shortcuts for better texture to the financial responsibilities of a modern stylist, Jake’s approach offers a straightforward guide for those looking to improve both their craft and their business.

The Foundation: Punctuality as a Product

While technical skill is essential, Jake argues that the most common mistake in the industry is poor time management. Running into the next appointment doesn't just disrupt your schedule; it impacts the client's perception of your professionalism.

"Being punctual is HUGE in our industry. People have places to be. I’m confident in my prices because I give my clients the best service in the shortest amount of time possible through proper time management."

By prioritizing efficiency without rushing, you create a service that respects the client’s day, allowing you to command professional rates with total confidence.

Technical Insight: Creating Textured Graduation

Texture doesn't have to be complex to be effective. To create movement without over-engineering the cut, Jake focuses on how the top interacts with the sides.

The Technique: Use point cutting on the top to transition texture into the sides.
The Result: This creates a "textured graduation" that, when styled, mimics the natural flow of a bird’s wing.

This method provides a signature look that is easy for the client to maintain while adding a professional, customized finish to the silhouette.

Strategic Growth: The Power of Collaboration

For stylists wondering how to scale their chair beyond their current local reach, Jake points toward digital collaboration. In his view, "the only way to grow is to collab."

Content Creation: Making hair content is no longer optional for those building a brand.
Influencer Partnerships: Working with other creators helps bridge the gap to new audiences.
Authenticity: Avoid a "robot" persona. Clients book people they feel they know, so showing your personality alongside your work is vital for online growth.

The Business of Barbering: Thinking Like a CEO

Jake’s advice for the next generation of barbers centers on the "non-hair" side of the industry. To achieve long-term success and avoid the common struggles of self-employment, he suggests a disciplined approach to finances:

Treat your career like a corporation: You are the CEO. Act accordingly by setting up retirement accounts and health insurance from the start.
Financial Transparency: Claim your income and pay your taxes. This is the only way to secure car loans, mortgages, and a viable path to retirement.
Maintain Your Environment: Keep the studio "simple and clean." A professional vibe starts the moment a client walks through the door.

The Story Behind "Claim13"

The brand name Claim13 is deeply personal. The "13" honors Jake’s late older brother, Brett, who was born on October 13th and shared a deep connection to that number. Combined with the brand’s slogan, "Claim Your Crown," the name serves as a constant reminder of legacy and the standard of excellence they strive for in the studio.

Quick Hits with Jake:

Primary Tool: Clippers. Their versatility makes them the most essential tool behind his chair.
Shop Music Choice: UK Garage or Future to stay sharp during long days.
Consistency: "Showing up for every client on time and ready to work."

Connect with Jake: