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e.l.f. Just Walked Into Haircare and Pros Should Pay Attention

e.l.f. Just Walked Into Haircare and Pros Should Pay Attention

e.l.f. Beauty launched e.l.f. Hair with six products under ten dollars. Here is what the mass market move means for stylists behind the chair.
June 22, 2026 — Matt Beck
Tags: beauty news elf beauty haircare product launch professional stylists retail

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