Kick Off 2016 On The Right Foot
Posted on December 31 2015
As salon owners, each year we evaluate both our struggles and successes before moving forward to the New Year. Here are a few tips to kick off 2016 on the right foot. First, make sure to map out your plan for the year. Start thinking about advertising, promotions, fundraising, meetings, and celebrations. Your salon’s business can benefit greatly from all of those activities if done successfully. Have old and new ideas ready that will work for your team and salon. Second, have the schedule presented to your staff with all dates for those functions. It’s important to have the whole staff attending, working and celebrating as a team. Next, talk about what education you need/want for the year. Those classes should be mandatory. Remember, “an uneducated staff is an unmotivated staff “. Definitely, focus on your numbers. We don’t mean the dollar amount at the end of the month/year. Emphasize on your stylists average ticket per guest, average service per guest, average take home per guest, rescheduling percentages, frequency of visit and any overspending. Monitoring numbers is key in becoming successful! We have given promotions, saved money, and made money with the help of tracking these numbers. Last but not least, purchasing take home retail is a great investment for your business. If products sat on your shelf last year and didn’t sell, that doesn’t make it a bad product. Your team may not have generated enough conversation and coaching on the products you had available. Also, partner with a hair care company that offers education and marketing ideas on the products they believe in and you are retailing. Most importantly, develop systems that work for you and stay consistent. Please go crazy in the comment section and share What are you planning on changing to grow in 2016 and What the most successful thing you did in 2015 was. Happy New Year and much success!!!